A huge part of this rebrand was to ensure we didn't use too obvious icons to illustrate the name and instead let it speak for itself through whimsical typefaces and in it's primary form, 'nesting' the words by stacking them a top one another. I also added custom illustrations for enchantment and a well rounded calm and welcoming color palette.
The Robin's Nest is dedicated to creating a safe, judgment-free space where individuals can explore their spiritual path and nurture personal growth. They offer a range of services including psychic readings, tarot consultations, spiritual counsel, classes, workshops rituals, and tools and supplies inside their shop. For the brand, they wanted it to feel as welcoming as their existing community, enchanting, and also a sense of peace and tranquility.