[01] SAMPLE POSTERS

[02] BRAND AT A GLANCE

[03] SAMPLE BUSINESS CARD

[04] BRAND GUIDELINES

As a sage and caregiver archetype brand, a font that was gentle and inviting was important for it's overall feel. Laura was drawn to 'laurel leaves' and loved to see this incorporated into a custom brand mark, instead of the leaves typical meaning of triumph, I designed it in a way to show the growth of joining together within relationships.

Brand Identity for Laura Rademacher

THE PROJECT

THERAPIST AND EDUCATOR

Laura is a licensed marriage and family therapist, certified sex therapist, published author, and award-winning expert for adults seeking healing, guidance, and insights on sexual wellness both individually and in intimate relationships. For the brand, she wanted to evoke an inviting and supportive safe space while also weaving in her love of nature and greenery to represent nurture and growth.