The goal of this brand was make sure we had a clean, bold, and readable logo form that stands out with the anticipation of promotional clothing and swag. To achieve this, I chose a strong typeface that felt positive and inspiring and a vibrant stand-out color palette. Additionally, I created a unique brand mark that defines unity and a unified community within its custom curves.
Feel Good Inc. is a non-profit built around one core belief — that real change starts from within the community itself. They work to uplift underrepresented individuals through programs and partnerships designed to meet people where they are, giving them the tools and support to create meaningful change in their own lives and the communities around them. For the brand, they wanted it to feel bold and recognizable to emphasize a community becoming a vibrant and resilient society.