[01] SAMPLE POSTERS

[02] BRAND AT A GLANCE

[03] COLOR APPLICATION

[04] BRAND GUIDELINES

The priority of this brand was to be daring, yet polished and really highlight Ginny's overall personality and work. Since she has such creative photoshoots, creating a color palette to suit these ranges meant I needed to incorporate lots of secondary color options to pair well her many styles of photography. In addition, I chose a typeface that is powerful and compelling, even customizing certain letters for subtle meaning of her brand values.

[05] SOCIAL STORY EXAMPLES

[06] SAMPLE FRAME CUTOUTS

Scrollable Image

[07] WEBSITE DESIGN

VIEW THE WEBSITE

Brand Identity and Website for Captured By Ginny

THE PROJECT

PHOTOGRAPHER

Captured By Ginny works with models, brands, and creatives to turn their visions into high-quality imagery that feels true to who they are. Her work goes beyond the photo, she captures personality, emotion, and story in every shot. The brand itself reflects exactly that, vibrant and daring with a polished edge that mirrors the colorful range and rebellious spirit she brings to her craft.

[08] COLOR PALETTE

[09] TYPOGRAPHY

[10] TAPE TEXTURES

[12] MATCHBOX MOCKUP

[11] TOTE BAG MOCKUP

[13] BOOK MOCKUP